Business Ethics: Doing Business in Japan

The continued growth of global trade and economic interdependence poses many challenges for American businesses. Naturally, business people who speak the language of the target country would be ideal candidates to send as trade representatives. But, sometimes that's not enough.

Knowing the culture and customs of the business environment and the people in the target country can meet with significant approval when applied, or significant displeasure when ignored.

During International Business Ethics Month, use this activity to help students understand the differences between business customs in Japan and North America. Introduce the activity by discussing Japan's role as a major contributor to the world economy. Have students find a news article related to the Japanese economy.

Ask students to read the CultureGrams World Edition report for Japan, focusing on the question "What would I need to know to make a good impression in Japan?" Have them pay particular attention to the Greetings and Gestures section.

Ask students to create a bullet-point list of what they feel are the "top-ten" most important things a North American business traveler should know before going to Japan. Lead a discussion on what the consequences might be if a business traveler failed to follow these customs.

As an extension activity, have students access the website for the Japan National Tourist Organization. Ask students to find recommendations for tourist destinations a business traveler could visit while in Japan.




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